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When you’re selling your house, you want to make sure you get as much money as possible for it as your home is one of your primary investments. But determining the most accurate price for your home can be confusing. That’s why you need a real estate agent who is a  certified Pricing Strategy Advisor. As a Pricing Strategy Advisor, I can provide valuable perspective to your sale by taking the guesswork out of pricing. By strategically building a thorough Comparative Market Analysis, I can help you understand market trends, recent sales data, and most importantly: your home’s value. 


​As a Pricing Strategy Advisor, I will help you by:

  • Explaining the purpose and benefits of a Comparative Market Analysis

  • Identifying appropriate comparable sales and key information about them

  • Highlighting specific challenges and special situations when making adjustments

  • Educating you on the role of supply and demand in pricing

  • Discussing the terminology of pricing and valuation

  • Knowing how to work effectively with appraisers


With the sharp increase in property values over the last few years, determining a home’s value and creating an associated listing price strategy depends more than ever on professional expertise and competence. Using enhanced tools, education, and expertise I will help you determine the most accurate value for your home, and from there we can decide together on the pricing strategy that will work best to achieve your goals.

Regardless of the market, knowing how to price your home properly is an incredibly important part of the home selling process. Although doing so may seem like common knowledge to some, you may be surprised just how challenging this aspect can be for homeowners. Of course our current market has only made this more difficult and added a new layer of confusion to the process. We all know it's a seller's market and there is high buyer demand in the marketplace. Additionally we know homes are selling at record prices. However, there are significant risks in the marketplace many homeowners need to be aware of.


With all of the online portals and website aggregators it can become tempting for homeowners to rely upon an online estimate of some sort or an algorithm for pricing their home. I would liken this to using a website to self-diagnose yourself when you're sick. It is both risky and often incredibly inaccurate. 


So how do you ensure your home is priced right? A realtor with a pricing strategy advisor certification or a psa can guide you confidently through the maze of complexities that come with selling your home. Real estate has its own lingo which can become very daunting

  • What is a comparative market analysis?

  • Is the appraisal fair and accurate?

  • Have I under or overpriced my home creating a personal disadvantage I'm not even aware of?

Working with a PSA means you're working with someone who has the enhanced skills in pricing properties, creating comparative market analysis, working with appraisers, and guiding you through any of the anxieties or misperceptions you may have about your home's value.


What happens once you hire a psa like me to list your home? Well you're more likely to end up with a scenario with multiple offers, potential bidding wars, and the ability to drive a higher final sales price. You will also know in advance the multitude of strategies and scenarios that can play out throughout your real estate transaction. Remember no two real estate transactions are the same. At the end of the day even when inventory is tight, pricing your home right makes a big difference.


Here's one last thing to think about: homeowners who make the mistake of overpricing their homes will eventually have to lower their prices anyway after they sit on the market for an extended period of time. Unfortunately this leaves buyers wondering if the price drops were caused by something that's wrong with the home, when in reality the home was fine it was simply just that the initial price was too high.


The bottom line is: if you're thinking of selling your home this year let's get together so you have a Pricing Strategy Advisor on your side to help you properly price your home and maximize demand from the start.

Pricing Strategy Advisor Audio
00:00 / 02:27
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